F3 cycling was formed from a single product idea. And it was a cycling team that brought together the F3 team. Avid cyclists each with a professional discipline making for a formidable team off the bike. 3 perfectionists with different backgrounds, but common mindset: an obsession for creative problem solving. The trio is driven to bring innovative product ideas to life. Ideas that inspire them to jump out of bed every morning, whether it’s for a bike ride, or a way to make a bike ride better.